Market Musings

What is Social Marketing?

Social marketing is the study and application of marketing theories and programs to influence the behavior of a target audience in a way that benefits the well-being of individuals and society as a whole.

Commercial marketing has led to enormous change in economic behavior. From products to services, marketing is how we learn that we must have something that we never even knew existed. The power of marketing can be brought to change our social behavior. Through the creation, execution and control of programs designed to influence social change, we can help to inform, engage and change how people view the world around them.

Social marketing uses many principles of commercial marketing - from assessing needs to identifying audiences, developing products and measuring results. But it's also quite different. The goal of social marketing is not just to initiate a business transaction. The goal of social marketing is to build informed, beneficial relationships between the individuals and the society in which they live.

Social Marketing: harnessing the power of persuasion for the common good. Social Delta can build and execute a sound strategy to promote your organizations goals to your different audiences.